The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Drumstick
Agency: BBDO Proximity Malaysia / Kuala Lumpur
Client: KFC Category: Collateral / Posters - Single
Parking - Grandstand
Agency: DDB Group GmbH / Berlin
Client: Volkswagen Category: Collateral / Posters - Single
Parking - Jury
Agency: DDB Group GmbH / Berlin
Client: Volkswagen Category: Collateral / Posters - Single
Coordinates: Forests
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Jeep Category: Collateral / Posters - Single
Terminal Velocity
Agency: Ogilvy & Mather Cape Town / Cape Town
Client: Volkswagen South Africa Category: Collateral / Posters - Single
Wild Postings: Discover with Oreo, Bannecker
Agency: The Martin Agency / Richmond
Client: Oreo Category: Collateral / Posters - Single
Wild Postings: Dunk with Oreo, Trochut
Agency: The Martin Agency / Richmond
Client: Oreo Category: Collateral / Posters - Single
Instant Tent - Bear
Agency: Y&R Canada / Toronto
Client: Coleman Category: Collateral / Posters - Single